Anjali

Defined and executed the creative vision for microdrama content and performance marketing campaigns, driving audience engagement, user acquisition, and brand growth through data-informed storytelling.

Led and scaled cross-functional creative teams by establishing high-performance workflows, enforcing quality benchmarks, and delivering impactful content at speed and scale.

Built insight-driven content strategies through in-depth competitor analysis, market research, and audience behavior, transforming trends into high-performing creative executions.

Directed the end-to-end creative lifecycle—from concept development, scripting, and pre-production to shoot supervision, post-production, and campaign optimization—ensuring exceptional creative excellence and measurable business impact.

Spearheaded content strategy and creation for the puja vertical, generating over 5,000 bookings through high-performing campaign copy.

Drove a 33% increase in the puja vertical's revenue, growing from ₹6 crore to ₹8 crore through strategic copywriting, creative storytelling, and data-backed content planning.

Designed and executed high-impact social media campaigns (reels, posts, creatives), boosting engagement by over 40% within three months.

Authored 1,000+ long-form and short-form scripts, significantly improving conversion rates across performance marketing, social media, and promotional campaigns.

Developed and executed digital content campaigns for key government entities, including the Ministry of Rural Development and Ministry of AYUSH, and various SME clients.

Formulated research-backed content strategies, ensuring campaign effectiveness and broad reach for diverse government and private sector organizations.

Collaborated with clients to customize platform-specific copy, enhancing clarity and reach across various digital channels.

Contributed to the Lakhpati Didi Swaraj Abhiyan by developing impactful content and awareness messaging for government communication campaigns.

Developed impactful Information, Education, and Communication (IEC) content and ad copy for community awareness campaigns, effectively reaching rural and semi-urban audiences.

Assisted in branding and copy development for Haryana Panchayat, ensuring content simplicity and accessibility for regional stakeholders.

Produced creative ad copy specifically tailored for regional markets, enhancing local relevance and engagement across various campaigns.

Created engaging Hindi content for the SSC Adda app, significantly increasing student engagement and platform user outreach.

Managed the end-to-end creation of notifications, video scripts, and campaign creatives, consistently meeting tight deadlines.

Contributed to translation and localization initiatives, effectively strengthening Hindi user outreach and accessibility for a broader audience.

Supported press conferences and media monitoring activities, contributing to comprehensive PR campaigns.

Drafted impactful press releases and developed strong media communication materials for various initiatives.

Reported and wrote engaging articles across Political, Lifestyle, and Entertainment beats, reaching a broad audience.

Proofread and edited diverse content pieces, ensuring accuracy, clarity, and adherence to editorial standards.

Developed impactful Hindi scripts and content specifically for Vidhan Sabha election campaigns.

Provided crucial PR campaign support for four constituencies, aiding in strategic communication efforts and outreach.

Assisted in comprehensive news reporting, contributing to daily editorial content and timely publications.

Gained practical experience in feature writing and article creation, supporting editorial teams in a fast-paced media environment.